HIDDEN DANGERS HIGHLIGHTED IN NEW SMOKING CAMPAIGN

– First shock smoking ads in eight years –

Smokers are being told that just 15 cigarettes cause a mutation that can lead to cancerous tumours in a return to hard-hitting health campaigns from the Department of Health.

The new ads feature a tumour growing on a cigarette as it is smoked and are the first shock adverts since the ‘fatty cigarette’ ad eight years ago. They aim to encourage people to quit over health concerns, by making the invisible damage visible.

More than a third of smokers still think the health risks associated with smoking are greatly exaggerated.

Designed to show that every cigarette is potentially harmful, the campaign sends a tough message about the dangers of smoking to a new generation of young people many of whom will never have seen such hard-hitting messaging since they took up the habit.

The campaign is supported by a variety of charities including Cancer Research UK.
Anyone looking to quit can call the Warwickshire Stop Smoking Service on 0800 0852 917 visit http://bit.ly/TmPuR7 to find your local servcie provided FREE by GPs, Pharmacies or others or if outside Warwickshire visit smokefree.nhs.uk