Ahead of the annual New Year campaign to prompt people to stop smoking it has been suggested that health warnings on cigarettes themselves could encourage smokers to quit.

A study suggests that smokers are more likely to try to quit if confronted with “shocking” messages printed on cigarettes and rolling paper. The research found the most effective warning was a timeline showing how a cigarette shortens a smoker’s life by an average of 11 minutes. Listing toxins found in cigarettes also prompted smokers to consider quitting.

http://www.thesundaytimes.co.uk/sto/news/article1355705.ece