Between 2011 and 2013 the number of units of alcohol in the market has reduced by 1.9 billion. Of this it is estimated that 1.3 billion is due to reductions in the ABV of alcohol products, 0.3bn more than the target 1bn reduction by the end of 2015 contained in the Responsibility Deal Pledge A8(a).
The reduction in the number of units between 2011 and 2013 has mainly been achieved by reductions in the average strength of beer, which has reduced from 4.42% in 2011 to 4.14% in 2013. This accounted for 1.2 billion of the 1.3 billion total reduction.
Average ABV has decreased in all product categories apart from spirits, where there was a slight increase from 36.85% to 36.92%. Overall the average ABV fell from 7.49% to 7.28% between 2011 and 2013.
Full report available here
Whilst this is a move in the right direction there are still over 50 Billion units on sale so it is still very much up to individuals to monitor their own intake.