Despite feeling ready for a break, social pressures mean many will continue to drink and:
- more than half of us (53%) drink alcohol over the Christmas period even when we don’t necessarily want to
- of those that drink more than they usually do over the festive season, 1 in 4 (27%) agree they feel guilty for drinking more and nearly a third (30%) agree that they feel run down as a result of drinking
- 1 in 5 (21%) of us are tired of drinking alcohol by Christmas Eve
People are being encouraged to take a break from booze and to consider having a Dry January in the New Year to reset their drinking habits. Research carried out earlier this year showed 67% of participants had sustained reduced levels of drinking 6 months after completing Dry January.
Read more about Dry January here