Domestic Abuse support service provider, Refuge, have teamed up with the A+E Networks’ Crime + Investigation channel on a campaign, End Abuse Against Women to highlight the huge scale of the issue and the types of abuse women experience, showcasing the expert support available and how we can all help change lives.
The on-air campaign launched this Monday (25th November), starting a week of powerful programmatic content on the subject of domestic abuse, interspersed with messaging about the scale of Domestic Abuse in society today, “get support” messaging with Refuge’s Helpline number, and opportunities to donate. All this is underpinned by social media and additional digital content.
Refuge are the sole UK charity partner, with an aim to raise over £100,000 over the next twelve months from the on-air fundraising. They are encouraging everyone to share the links to social and digital media with your networks.
A+E as a company is really passionate about Refuge and the injustice of domestic abuse. Refuge have worked very closely with the A+E team to ensure that the content is on message and tries to strike the fine balance being hard-hitting and powerful, with treating the subject matter with the sensitivity it merits. The programmatic content of true crime documentaries focussing on domestic abuse will also be very powerful and the intention is to use that platform to raise as much awareness as possible that Domestic Abuse is a crime, that it is a major societal problem and that it must stop. Refuge have created a FAQ document should there be any questions from supporters, or issues, which may arise from the campaign.
Please look out for the campaign on the Crime + Investigation channel and on their digital channels – twitter and Facebook – and show your support to help A+E Networks and Refuge spread the message to End Abuse Against Women.
Anyone affected by domestic abuse can contact Warwickshire’s Domestic Abuse Support Service, Refuge on 0800 408 1552 (Monday-Friday 8:30am-8:30pm; Saturday 10am-4pm) to speak to one of their support workers.
For support outside of these hours, you can use the 24 hour National Domestic Violence Helpline: 0808 2000 247.